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How we work

Sprints

Focused engagements on top of your Baseline, with a clear scope and visible results.

What a Sprint is

Sprints are the layer on top of your Baseline: time-boxed engagements where we put our niche specialists in SEO on one area at a time, instead of spreading the effort thin.

Every sprint is shaped around your strategy and your business. When the plan calls for a large volume of content, we build a content sprint grounded in your tone of voice. When the technical side is the brake, we assemble a track around development and structure. The aim stays the same: get as much effect as possible out of the engagement we agreed on.

Every sprint has a clear goal, a defined backlog and progress you can follow while it happens. You always know what is going on and why, and when the engagement ends the result stands, together with a recommendation for the next step.

Sprints

  • Digital PR
  • Site migration
  • CRO

Content Subscription

Ongoing production and updating of content

Baseline

Analysis, strategy, execution and reporting, always running

Kickoff
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Bonzer specialists in an office meeting
Why sprints

Execution power, exactly when the strategy calls for it.

Sprints give you specialists who execute inside the disciplines that decide the outcome in SEO. They make larger strategies land, and they carry the work you do not have the capacity for in house, often at a lower cost than building the capability yourself. Beyond content, that usually means development, automation and digital PR.

The range of sprints keeps developing with demand, and with what is actually moving in the search engines and on the AI surfaces. So you can put the effort where the head start is biggest, without committing to more than the task calls for.

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How a sprint runs

Scope, execution, visible results.

We lock the scope at the start, so the engagement does not drift. Along the way we prioritize by effect and by the feedback we get, but inside the frame we agreed on.

At the end you get the deliverables, the learning and the next recommendation. Clarity instead of long status meetings with nothing to show.

Typical sprint tracks

What we can move in a single engagement

A larger volume of pages, clusters and briefs produced in your tone of voice, for when the strategy calls for broad topic coverage.

Bonzer specialist working in the lounge
Frederik Thyssen

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