Web development
Most technical SEO recommendations get stranded between marketing and development. Web development at Bonzer closes that gap: developers who understand SEO and build speed, rendering and structured data properly into your stack. It usually runs as a scoped sprint, starting from the priorities in your Baseline.
You never have to translate between an SEO report and a developer ticket. We describe the changes with technical precision, implement them ourselves or together with your team, and verify the effect after deploy. The recommendations end up as changes in production instead of items on a list.
Everything is built for both search surfaces: what search engines crawl and rank, and what AI engines like ChatGPT and Perplexity read when they pick their sources. The requirements are not identical, and the site that meets both stands strongest.
A strategy is only as strong as the website that has to carry it.
Good content and strong backlinks cannot compensate for a site that renders its most important content too late, wastes crawl budget, or hides key pages behind thin internal linking. The foundation decides how much the rest of the effort pays back.
And there are more surfaces now. Googlebot executes JavaScript, but many AI crawlers do not. If your content is going to be cited in AI answers, it has to sit in clean, readable HTML with structured data that makes your entities obvious to machines.
From recommendation to deploy, with nothing lost on the way.
We start by scoping the sprint: which technical changes move the most right now. That can be Core Web Vitals, rendering strategy, structured data, internal linking, or a clean-up of redirects and canonicals.
Then we execute. Our developers implement directly in your CMS or stack, or hand your own team precise, test-ready specifications and review the code before it reaches production.
Finally we verify. We check that the changes render correctly for Googlebot and for AI crawlers, that structured data validates, and that the measurements move as expected, before the sprint is closed.
What we typically build
We find the real bottlenecks in load and rendering and fix them: images, scripts, caching and server response. Faster pages get crawled more often, convert better, and hold up better on both search surfaces.
Strongest during replatforming, on heavy websites, or when the recommendations keep piling up.
You are facing a replatforming, a redesign or a migration, and you want SEO built in from the start, while the decisions are still cheap to make.
You have technical recommendations sitting in a document, but the development calendar is booked months ahead. A sprint executes the list, so the strategy can move again.
What a typical development sprint contains
Every sprint is scoped up front: we agree deliverables, scope and timeframe before we start. And we prioritize hard by what moves the most per developer hour, so the changes that matter go first.
Speed is rarely one big problem. It is the sum of small ones: uncompressed images, blocking scripts, missing caching and slow server response. We measure first, fix after, and document the improvement in Core Web Vitals.
Rendering decides who can read your content. Googlebot executes JavaScript, many AI crawlers do not. We make sure the content that has to be found and cited sits in the HTML from the first request.
Structured data makes your pages machine-readable: products, prices, organization, authors and FAQ. It is the same markup that produces rich results in Google and makes your entities clear to AI engines.
In migrations and replatforming we protect what you have built. Redirect maps, hreflang, canonicals and internal linking get planned before launch, so the visibility travels with you to the new site.
And everything gets measured. We record the baseline before the change and follow the effect after deploy: crawl behavior, indexing, speed and visibility. The same measurement habit runs through the results in our cases.
How strong is your website technically today?
Get a free SEO analysisFrequently asked questions
Yes. We work across the common CMS platforms, e-commerce systems, and headless or custom setups. Where we cannot implement directly, we deliver test-ready specifications and review your team's code before it is deployed.
Only as much as you want. Some clients give us access and we implement ourselves. Others run the changes through their own team, and then we provide specifications, technical guidance and code review. What matters is that the changes reach production.
It usually runs as a sprint on top of your Baseline, where the strategy points out what needs building. The sprint can also stand alone if you already know what has to be executed.
It depends on scope, and scope is agreed before we start: a prioritized list of changes, a timeframe, and a clear definition of when the sprint is finished. Most sprints are done within a few weeks.
We record a baseline before anything changes: speed, crawl statistics, indexing and visibility. After deploy we follow the same numbers, so the effect can be read directly instead of drowning in the general trend.
Very much. AI engines take their answers from sites they can crawl and understand. Clean HTML, fast response times and structured data decide whether your content is even in play as a source. It is the same foundation as classic SEO, and we build for both.
Yes. An SEO migration is a classic sprint task: redirect maps, hreflang, canonicals, internal linking and testing before launch. The earlier we join, the more visibility you take with you to the new site.
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