Technical SEO audit
Every other piece of SEO work sits on top of the technical foundation. We go through crawling, indexing, speed, site structure and structured data, then turn all of it into a prioritized plan for fixing whatever holds your visibility back in classic search and in AI answers. The audit can stand alone, and it is a core delivery in every Baseline.
You end up with a foundation that behaves: pages crawled and indexed the way you intended, speed that does not cost you rankings, and a structure both people and machines can navigate. That is what lets your content and your links actually pay off.
You also get a backlog where every item has been weighed: how much it moves, and what it takes to fix. We can implement it ourselves, brief your developers, or run the fixes as focused sprints – and we stay on it until the improvement shows up in the data.
Content and links cannot rescue a site that cannot be read.
We have completed 3,000+ SEO analyses, and the same pattern keeps showing up: most sites carry technical faults that quietly cost them visibility. Pages that never get indexed. Crawl budget burned on duplicates and filter URLs. Templates too slow to compete. A shortage of good content is rarely what holds a site back. What sits underneath it is.
The same foundation decides your AI visibility. ChatGPT, Perplexity and AI Overviews cite the sources that are easy to crawl, fast to fetch and unambiguous to read. A technically sound site is the entry ticket in both places, and it happens to be the part of the work you control completely.
We crawl like the machines and prioritize like the business.
We crawl the whole site the way search engines and AI crawlers do, then hold the result up against Search Console and your log data: what gets crawled, what gets indexed, and where crawl budget disappears into pages that have no job to do.
From there we go deep on speed and Core Web Vitals, taxonomy and internal linking, canonicals, hreflang, rendering and structured data. All of it measured against what genuinely moves visibility on your site. No generic checklist.
Then we weigh the findings against each other. What moves the most, and what is cheapest to fix? Your developers get one ticket per finding with the problem described and a recommended solution, and we follow up to make sure the fixes land and hold.
From findings to fixes
A full review of crawling, indexing, speed, structure and structured data, ranked by how much each item moves and what it costs to fix. You know exactly what is holding you back, and what to fix first.
Essential before a relaunch or migration – and smart the moment the curve flattens.
You have a new site, a migration or a platform change ahead of you. An audit before and after is the difference between carrying your rankings across and rebuilding visibility from scratch. Years of work ride on a single launch.
Or: you publish strong content and earn links, but visibility refuses to follow. More often than not the foundation is the brake, in the shape of indexing problems and slow templates. An audit shows you where the blockage sits, so you do not spend another quarter writing your way around a technical fault.
What we typically examine in a technical SEO audit
Crawling and indexing is the first filter. We look at which pages get crawled and indexed, where crawl budget leaks into filters, parameters and duplicates, and whether canonicals, noindex and hreflang are doing the job you think they are.
Speed we measure where it costs money: Core Web Vitals on your most important templates. Slow category and product pages lose you rankings and conversions at the same time, so we prioritize by traffic and value instead of chasing a site-wide average.
Structure and internal linking decide how authority flows through the site and how easily machines read the hierarchy. A clear taxonomy lifts classic rankings and improves your odds of being used as a source in AI answers.
Structured data makes your content unambiguous to machines: products, prices, organization, FAQ. It earns rich results in Google and helps AI models connect your brand to the right entities.
Rendering and access we check across crawlers. Can Googlebot and AI crawlers such as GPTBot read the content without heavy JavaScript, and are robots.txt or CDN rules blocking in the wrong places?
Then everything gets weighed against the business. A fault on a page close to revenue matters more than the same fault on an archive page, and that prioritization is why technical fixes show up in the curves, as they do in several of our cases.
One audit tells you whether your foundation carries you or holds you back.
Free SEO analysisFrequently asked questions
Crawling and indexing, speed and Core Web Vitals, site structure and internal linking, canonicals and hreflang, structured data, and rendering and access for search engines as well as AI crawlers. You get a prioritized plan with tickets your developers can drop straight into their backlog.
Less than most teams fear. Every item arrives with a recommended solution and clear criteria for done, ranked by how much it moves. Plenty of the fixes are small. We can implement them ourselves, work alongside your developers, or brief an external agency.
Typically two to four weeks, depending on the size of the site, the technology behind it and the number of language versions. Scope is agreed before we start, so you know what you are getting and when your team can begin fixing.
We record the baseline before anything ships, then track crawl statistics, indexing rates, Core Web Vitals and visibility on the affected pages. You can see the effect of each individual fix instead of guessing which one mattered.
Yes, and more than most people expect. AI models cite sources they can crawl, fetch quickly and interpret without ambiguity. Structured data, clean rendering and access for AI crawlers are the same foundation that lifts your classic rankings.
Both. The audit can be bought on its own, but every release and every new template can introduce new faults. As a core delivery in Baseline we monitor the foundation continuously and catch problems before they cost visibility.
As early as you can manage. Redirects, URL structure and rendering need to be planned before launch, because patching afterwards gets expensive fast. An audit before and after the migration is the cheapest insurance that your rankings come along.
Get a clear view of your potential
An informal analysis of your domain. Classic search and AI-search.
Free SEO analysisBased on experience from more than 3,000 analyses and 1,000+ companies