Keyword analysis
Maps what your market actually searches for, and which keywords can carry the business.
Baseline
What a Baseline is
Baseline is the core of our product and the foundation the rest of the partnership rests on. A dedicated team of specialists runs your SEO from end to end: analysis, strategy, advice, execution and reporting, across search engines like Google and Bing and AI surfaces like ChatGPT and Perplexity.
Baseline runs as a membership you subscribe to. That gives you direct access to your consultants and to technical support, and a rolling roadmap that keeps the strategy tied to your business, so the goals that matter most get delivered rather than parked.
It is also a living working document that keeps being updated: what has moved, what the next priority is, and what it takes to reach the targets. That leaves leadership, marketing and engineering with one shared picture to act on, instead of three separate versions of it.
Why a BaselineFree SEO analysis
SEO works when the work never stands still.
Wherever and however you work with SEO, continuity is what decides the outcome. Companies that treat SEO as a series of short, closed projects tend to lose market share and awareness in the gaps, then spend the next project winning back ground they already held. Baseline is your guarantee that the positions are maintained while the ground for new growth gets built.
Baseline is also for the teams who want a specialist partner: people who know your market, ask the right questions, and give a straight answer when the decision is a hard one. We do SEO, and only SEO. You can hear it in the advice, and read it in the results.
How it is put together
One dedicated team, a rolling roadmap, and nothing hidden.
You get a dedicated team of specialists who know your business, your market and your history. We reprioritize the roadmap by effect as we go, and at every status meeting we walk through what has been delivered, what it moved, and what comes next.
Reporting measures what matters to the business: visibility, traffic and conversions. Because the communication runs continuously, you always know where the work stands without having to ask first. We run Baselines from our three Nordic offices for clients across the Nordics, Europe and the US, so a setup with several languages and markets is simply how we work.
Six standing deliverables, and a team that ties them together
A standing dialogue with your own consultants: status meetings, recommendations and clear answers when you face a decision that affects your visibility.
The SEO toolbox behind your Baseline
Analysis. Baseline audit, content audit, keyword analysis, a technical needs assessment, and competitor and market share analysis. This is where we work out where you stand, and where the biggest potential is hiding.
Strategy and plan. A content plan, content briefs, a strategy for AI optimization, and SEO workshops that bring your own team up to speed. Every initiative in the plan is tied to a goal, so you always know why we prioritize the way we do.
On-page and content. On-page optimization, metadata and E-E-A-T work, so each page shows the search engines and the language models why you are the right answer.
Links and structure. Internal link building, external link building and a healthy crawl structure. Your links should not look natural. They should be natural.
Technical work and local visibility. Technical execution and advice when the site changes, plus local SEO for those of you who need to win a geographic market.
Working together. Status meetings, continuous communication, and tracking and reporting that show the effect in numbers you can take to the board.
Sprints
- Digital PR
- Site migration
- CRO
Content Subscription
Ongoing production and updating of content
Baseline
Analysis, strategy, execution and reporting, always running
Kickoff
Quarter 1
Quarter 2
Quarter 3
Quarter 4
The deliverables in your Baseline
Each deliverable has its own page, where we explain what it covers, how we work with it, and what it contributes to the strategy.
Prompt analysis
Shows how your audience asks the AI assistants, and where you show up in the answers today.
Competitor analysis
Uncovers who is taking your visibility, and what it takes to win it back.
SEO & AI strategy
One strategy for your visibility in the search engines and in the AI answers.
Link strategy
A plan for which links to build, why, and in what order.
AI search optimization
Makes your content and your brand visible in ChatGPT, Perplexity and AI Overviews.
Technical audits and optimization
A complete technical review with prioritized fixes your developers can act on.
On-page optimization
Optimization of each page's content, structure and metadata, so they match search intent.
E-E-A-T optimization
Strengthens experience, expertise, authority and trust, the signals behind confidence in your site.
SEO workshops
Brings your own team up to speed, so the knowledge stays in house and the work moves faster.
Local optimization
Visibility where your customers are, from local searches to Google Business profiles.
International SEO
Structure, hreflang and content that make you visible across languages and markets.
E-commerce SEO
Category and product structure that makes your shop visible through the whole buying journey.
Tracking & reporting
Measurement and reporting that connect the work to visibility, traffic and conversions.
Get a clear view of your potential
An informal analysis of your domain. Classic search and AI-search.
Free SEO analysisBased on experience from more than 3,000 analyses and 1,000+ companies